Strategies
Portfolio Diversification
Case History: New Technologies - Japan
On of the goals of a Japanese conglomerate was to identify major new sources of revenue from high value-added products.
The corporation’s diverse domestic distribution systems required a portfolio of new product lines. Margin requirements mandated products with demonstrable competitive uniqueness or patent protection.
In a search for high margin imported products, the firm applied its proprietary service to the development of rigorous screening criteria to optimize the fit with the corporation’s asset base and capabilities.
A portfolio of technologically innovative products was identified for introduction into the Japanese market, producing attractive new revenue streams which met all the Japanese corporation’s strategic objectives.
