Business Unit Development
Case History: Frozen French Fries
In consumer packaged goods,
the search for new mass, market food
products is complicated by consumer
habits which are deeply rooted in local
culture and tradition.
But when an innovation in process technology makes it possible to deliver a “gold standard” food experience which consumers around the world share a taste for, it represents a business opportunity with global potential.
In the case of packaged French fries, the firm worked with a business unit of frozen food technology leader to bring the “gold standard” fast food experience to consumers at home, and pre-empted an opportunity for revenue growth in important international markets.
